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Some men still rate comfort ahead of any other feature in a pair of underwear.“That isn’t really new,” Fass said. Shopping Parade launches first-ever bralettes Underwear comfort, sometimes at an uncomfortable price Style counts, too, especially in social-media spaces where people modeling preferred or promoted brands “want to look really good,” says men’s fashion reviewer Jon Shanahan, founder of The Kavalier YouTube channel and style blog, where you’ll find rankings for dozens of different men’s basics makes and styles. Then there’s also the pouch or no pouch debate. For exercise, men “want options that can hold up in the gym - something breathable with compression properties,” says Gregory Fass,director of brand marketing for men’s and women’s undergarment maker MeUndies.For long-haul travel, says Fass, “you want something that’s going to be more breathable and moisture-wicking."įor functionality, there’s the traditional, vertical fly (seam, button, middle or side), horizontal fly and no fly.”Guys are very outspoken about fly/no fly,“ says Brian Berger, co-founder and CEO of Mack Weldon menswear. It’s no longer a one-pair-fits-every-occasion product. “What people have done is to take better-quality fabrics and engineer the garment,” says Mark-Evan Blackman, assistant professor of menswear at New York’s Fashion Institute of Technology.
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Along with the standard tighty whitey or athlete-endorsed boxer, there are now categories spanning designer wear, activewear and high-tech everyday wear, each promising improved comfort, cleanliness and support. But men’s basics have multiplied - and then multiplied again. Shopping 8 of the best work-from-home pants for men Now in men’s underwear basics: More choices than everįor some men, the default might still be a value pack of cotton briefs or plaid boxers from a familiar brand name. SKIP AHEAD Best men’s underwear to shop Related To help, we consulted menswear experts on guidance to help you sort through a growing selection of boxers, briefs and boxer briefs when deciding what to put on first. But for those considering updating their underwear drawer, it can be frustrating to know what to get when it comes to men’s undergarments. So while undergarments aren’t usually seen, some seem to be much more interested in them now - Google searches for underwear have surpassed those for swimwear over the past year. Alongside that, the pandemic didn’t “kill the bra,” - it made way for the popularity of wire-free options. Sales for men’s underwear even rose at the end of last year, according to data from market research firm The NPD Group. Take, for example, Bombas’ boxer brief, so you don’t have to choose between one or the other, or Calvin Klein’s trunks, which feature a lower rise and the brand’s well-known logoed waistband. There’s much more than just boxers or briefs when it comes to men’s underwear now.
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